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Welcome to Smart Choice Glazing.A family run business you can trust double

Privacy Policy

Introduction

We respect your privacy and are committed to protecting your Personal Data. This policy provides you with information as to how we use and look after your Personal Data when you engage with us through this website, tells you about your privacy rights and how the law protects you.

This policy provides you with information on how Smart Choice Glazing Limited collects and makes use of or “processes” your Personal Data in the following circumstances:

When you submit an enquiry through our website;
When you submit an enquiry through the chatbot function on our website;
When you submit an enquiry via SMS text;
When you submit an enquiry to any of our social media profiles;
When you complete and submit feedback forms on our website;

This website is not intended for children, and we do not knowingly collect Personal Data relating to children.

It is important that you read this policy together with any other privacy policy or data protection information which we may provide to you on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data. This policy supplements other notices and privacy information and is not intended to override them.

Personal Data which we may collect about you, and how we use it

“Personal Data”, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
To send you information about our products, services or promotions that may be of interest to you, where you have not opted out of receiving such communications.

Marketing

We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising. We may use your Personal Data to form a view on what we think you may want or need, or what may be of interest to you, if you have given your consent or if you are an existing Customer and have not opted out of receiving marketing communications. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have not opted out of receiving the same at the point of sale and have not subsequently opted out of receiving that marketing.

We will never sell or provide your Personal Data to third parties for marketing purposes.

How long we will use your Personal Data for

Whenever we collect or process your Personal Data, we'll only keep it for as long as is reasonably necessary for the purpose for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for the purposes of statistical analysis and business planning.

By law, we have to keep basic information about our customers for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information. In some circumstances, we will anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.In all circumstances, we will retain your personal data for at least the period of any guarantee that you have with us, to enable us to comply with the terms of the guarantee. The length of time that your guarantee is valid for is dependant upon the type of product and is detailed on your guarantee document. You can also request this information at any time.

How we protect your Personal Data

We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We always hold your Personal Data securely and to prevent unauthorised disclosure or access to your Personal Data, we have implemented strong security safeguards including operating our website over the https protocol. We also follow stringent procedures to ensure we work with all Personal Data in line with current data protection legislation.

Your legal rights

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.

Your rights over your Personal Data

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data's accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent in relation to our use of personal data to provide our services, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Data Protection Team using the contact details above.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Glossary

“Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

“Performance of Contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

“Comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

“Consent” means where you have signified agreement to the processing of your personal data for marketing purposes.